Carbonara day, 2021

For 2021 Carbonara Day, Barilla will celebrate the timeless power of the most famous pasta
recipe, the Carbonara, to bring people together.
Barilla new positioning “a sign of love” perfectly matches this theme
because Carbonara as other simple things represents a gesture of care.

There are several theories about the origin of carbonara and they are all very different from each other in terms of the inventor of the recipe, place of birth and original ingredients.
The most widely accepted one is that the recipe was born from the meeting of two distant culinary cultures.

Rome, 1944: the military rations of the Allied armies on one side, and the traditional Italian products on the other.
ideas + sketches

color palette + sketches

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